Online SEO Blog, Search Engine Optimization, Online Marketing Blog

Gmail is always coming up with newer things to attract many and also to increase the traffic onto the site. The Gmail Labs have started with a new option for the users by bringing up a Google Search box into the Inbox of Gmail. The search box can be seen just below the Labels section along the left margin when it is activated. You can find it to be a real good advantage of using everything just in a single interface.

Gmail Labs have another feature for ease of the users which is the drag and drop one and with this you can easily fix the search box at any position inside your Gmail interface. This helps in moving it according to your own taste and comfort.

You might be wondering whether the search results might hinder the present page or the mail box you are working at. But, there is nothing to worry as the results would come up in a new window which would certainly come up along the end of email.

The search box also includes certain options like “Send by email”, “Reply with results” and lot more which can be utilized to the maximum. This would vary from one account to another depending on what is being done at that time with the mailbox.

You might be wondering why many of you are not getting this function and how it can be activated right. You just need to go to the Settings section and move onto Labs. Here you can find all that you need to activate the Google Search box in your Gmail. Isn’t that a simply step?

Just try out for yourself and feel the difference as you will never ever switch onto some other email accounts!

The latest one at the search market is the yellowSpaces and is a massive venture to make the entire thing run in local hands for each and every user. They have joined the already present giants of search engines, including the mapping sites, yellow pages publishers, city guides as well as other Local.com teams to make the entire service local, friendly and economical for the users searching for data. As you think, this is of course a very hard and invasive market where the survival of the fittest runs out to be the first thing of fact. More and more large entrepreneurs are coming up in this very field and the sustenance depends on the satisfaction from the user side and this can be made possible through advertisements.

YellowSpaces has termed out to be one of the user-friendly and the most meaningful searches found out to meet all the needs of people out there. They are known to be working along with the Localeze, who are known to be one of the greatest online content manager groups providing comprehensive listing profiles. Their search platform is the best and has also made 16 million local businesses to this very phenomenon.

Apart from all this, we can also call it to be one of the best local search companies using the new Confidence Score from Localeze. This can be talked as one of the largest and overall ranking given to the YellowSpaces relevancy algorithm.

Fresh from the second Searchology Event, Google announced three new enhancements to its Search Product - Search Options, Search Results Snippets, and Google Squared. The first two features are definitely useful especially for users who are too lazy to formulate specific search strategies to filter their search. While the third feature is rather vague as to what it really is at this time.Google Search Options

This new feature consists of categorized filtering options for determining how you’d like your current SERPs be displayed. It generates different views of the SERPs based on certain criteria.

The available search options include

• Viewing search results from Forum discussions, online video sites, or product review sites, time-bound search results that can be filtered by the most recent, past 24 hours, past week or past year,
• Timeline view which displays a historical graph with corresponding search results arranged by timeline,
• The wonder wheel view which displays a rather odd graph and the search results listed on the right side of the SERP,
• The usual related searches views but this time the related searches link is displayed on top of the SERPs,
• Image search view highlighting search results with accompanying images
• More text views which is simply the previous minus the images

Search Results “Rich Snippets”

This is a useful search results feature but would depend on the cooperation of site owners and developer to be successful. Rich snippets are more particularly useful for search results containing product and service reviews. It shows snippets of the reviews without clicking on the link first. These feature however relies on microformats and RDFa standards to mark up site HTML which can be easily adopted by web publishers in order for Google to organize search results into structured data. More information about the rich snippets can be found at the rich snippets help page.


Google Squared

The last new feature announced by Google is rather vague and confusing as to what it really is. Google describe it as:

Unlike a normal search engine, Google Squared doesn’t find webpages about your topic — instead, it automatically fetches and organizes facts from across the Internet. We’ll be opening it up to users later this month on Google Labs.

So, I guess we have to stay tune for more Google announcements regarding this search feature or product.

Google gave their Webmaster Tools site an overhaul. The left hand navigation now has an expand and collapse menu. On their motivation behind the changes, Google explains, “Over the years we’ve constantly been adding and updating new features. The result was a set of tools we’re pretty proud of – but also a site that had become pretty unwieldy and often difficult to navigate ... Features are now grouped together in three categories: Site configuration (where you provide Google with information about your site), Your site on the web (where you can view Google data about your site), and Diagnostics (where you can get reports on any problems we encountered crawling your site). Our goal was to make stats and data more discoverable, while removing redundant pages and features (such as Index stats) that cluttered the interface and reproduced information available elsewhere.”

For instance, here’s the old settings page:


















And the same in the new app:

There are certain skills that you must firmly grasp before you tell folks you're an internet marketer. If you don't, and I hear you tell someone "I'm an internet marketer!", I'm going to stalk you in my Toyota Prius and pin you to a fence.

You need to know the following, inside-out, backwards and forwards. They must be second nature. If they ain't, you ain't ready:

1. XHTML and CSS. You don't have to be a god(ess) of web programming. But so help me God the next 'internet marketer' who gives me a blank stare when I mention CSS gets an atomic wedgie. And by the way, web standards have nothing to do with the metric system.


2. Search engine optimization. Search engine results are the starting point for at least 70% of all online behavior. How on earth will you help someone market themselves online if you don't even know what moves a site up and down in the rankings? Quick hint: Saying "SEO? Oh, we optimize your meta tags" is the same as saying "I am a severely impaired nubwit".


3. Pay per click marketing. Nothing sucks money out of a marketing budget faster than undisciplined PPC marketing. Assuming you care about your clients, you need to know a lot about PPC. Knowing where PPC ads show up doesn't count, by the way. You need to know and understand concepts like negative keywords, quality scoring, dynamic keywords and content networks. Another hint: "Negative keyword" doesn't mean "Keywords that make you feel bad".


4. Analysis. Let me make this clear: A bar chart is not analytics. If I ask for analysis and you e-mail me a bar chart I will so kick your behind. Analysis/analytics is the practice of turning data (the bar chart) into action steps and conclusions like "Wow, our ROI on this keyword is great. We need to build a landing page."


5. Usability. Please, please read Don't Make Me Think. Just for starters. Then start keeping an eye on Jakob Nielsen's site and other resources. Usability is a non-stop learning process. So get going.


6. Complete sentences. Write every day. Every day. I don't care what you write about. But you need to be able to write a post like this in 30-40 minutes, and it needs to be readable. If not, I shall become Conan the Grammarian and smite thee.


7. RSS and feeds. I shouldn't even have to say this. But you do know how to use Google Reader, right? Right?!


8. Blogging and social media. Write at least one blog. See 'Complete Sentences', above. And know what people mean when they say 'social media'. They really mean media. Understand what makes it all tick, and how you can help someone interact with their audience in a meaningful way.


9. E-mail marketing. Learn to build a house e-mail list. Learn why most rental e-mail lists suck eggs. Know what makes an e-mail work or fail.


10. Statistics 101. If you don't know what a rolling average is, don't even talk to me.


11. Marketing. Oh, did I mention? You need to be good at, you know, making people understand why something is The Product For Them.

Remember when you first learned to drive? You were so busy remembering to signal before turning, maintain safe following distances and generally not humiliate yourself in front of your friends it's amazing you didn't drive right into the car in front of you.

Now, of course, the mechanics of driving are second nature. So is tailgating, but we'll skip that part.

If you're going to be an internet marketer, all the secondary skills have to be second nature, too. Until they are, you've still got a big 'STUDENT DRIVER' sign on top of your car.

Source From: Conversation Marketing