Google Adds A New Search Box Within The Search Result Pages

17 March, 2008 by Vishal Darji , ,

Google has added a new additional search box in the search result pages that allows visitors or searchers to search within a website. There are many ‘terms’ for which you can see these additional search boxes in the result pages.

For example, when you search for term "wikipedia” in Google.com you'll get the additional search box in search result pages. See the Snapshot below

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Succeeding with Pay per Click Advertising

by Vishal Darji , , , ,

If you are a newbie starting out your site or an affiliate trying to get customers for the product, you must be aware that it is an extremely difficult exercise to get traffic to your sites with organic searches from the search engines. With many search engines and their different ranking algorithms, it is also a time consuming activity to optimize the site to get into search engine rankings. Even a small change in the website can lead to huge drop in your rankings and your income. Pay per Click advertising gives a ray of hope in getting the much awaited traffic in a very short duration.

In Pay per Click advertising, you bid on your choice of keywords to get the visitors. Since you pay for each visitor click, Pay per Click advertising can also lead to huge costs. But if managed correctly, PPC advertising can work wonders for your site and sales. Before you dive into PPC advertising, there are certain important factors that you should consider. Below listed are some of the factors:

Keyword: Keyword is probably the most important factor when it comes to getting a visitor. You should start with researching for the relevant base keywords for your ads. Base keywords are the generic keywords associated with your site or product. If you are promoting weight loss products then "weight loss", "losing weight", "lose weight" can be some of base keywords.

You should then use these base keywords to create a list of keywords that you would target in your ad. There are a lot of free as well as paid tools are available for keyword research. You can start off with the free tools like www.goodkeywords.com, freekeywords.wordtracker.com, www.thedowser.com, or Google keyword tool. These tools will help you identify the similar and relevant keywords used in organic searches. These tools will also help you understand the competition for each keyword.

You should continue your research till you manage to find keywords with relatively smaller competition. Generic keywords should be avoided since such keywords will have a huge competition and very high bids. Long tail keywords will have lesser competition and will produce good results.

If your site or product is about weight loss exercises, people searching for "How to lose weight with exercise" will find your site useful rather than someone searching for a weight loss pill. Once you get a list of relevant keywords, you should optimize the list by using various modifiers and negative keywords.

Ad Text: After you have a list of keywords that you plan to use for the PPC campaign, you need to create an advertisement. You usually get about two lines of 50 characters and one line for AD title to create your advertisement. You have to be creative enough and make the most out of this space. Usually if the advertisement text contains the targeted keyword, it gets a high click though rate. Ad titles starting with "How To", "Secrets to" will also attract more clicks. Depending on whether you are targeting a site visitor or trying to sell a product, keywords like "Discounted", "Benefits" will also find many clicks.

Landing Pages: The next important factor is the landing page where the visitor lands upon clicking your ad in the search engine. You may have used perfect keywords and created a perfect advertisement but if you do not work on the landing page, all the money spent on acquiring the visitor will be lost.

The landing page should always be relevant to the keyword used in the ad text. If you had clicked on the advertisement with text "weight loss exercises" and ended on a page selling "weight loss pill", would you stay on that page? Usually it is always good to create separate landing pages relevant to the keywords used in the ad text. If you promote weight loss pills but your ad text talked about weight loss exercises, you should build a landing page based on weight loss exercises. You can then have a link to the page that sells weight loss pills. This way the visitor will find relevant content and a reason to stay on your site, plus you will get an opportunity to make your visitor look at the page selling "weight loss pills". Landing pages are also important for split testing of your PPC ads.

Analysis: after you have created your ad campaign, the last important task is to track your campaign on a regular basis. You should make it a habit to visit and view your campaign reports on a daily basis. These reports are an important source for valuable data. You will get to know which keywords are performing better and where you are losing your money. Combining these reports with analytic sites will help you monitor the health of your ad campaign.

During campaign monitoring you should watch for the keywords which become inactive for search either due to low quality or due to low bid amount. Though you can keep the keyword by increasing the bid amount, it is not recommended. Ideally you should take such keywords out from the campaign and put them in a separate list. Inactive keywords might also indicate that they have been placed in a wrong group and hence have a low quality score. Removing such keywords will also ensure that the overall score of the campaign increases thus reducing the cost per click.

Pay per Click advertising is definitely not a cup of tea for everyone, but if used correctly it is also not less than a gold mine.

For More on Succeeding with Pay per Click Advertising.

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6 Successful Elements For Social Media Success

03 March, 2008 by Vishal Darji ,

The web is competitive. You need an edge. Social media marketing is becoming an essential tool to optimizing an online presence and creating strong connections with your audience. It is undeniable.

With billions being spent online each year, social media is gaining in popularity as a valuable resource. 4 out of 5 Americans read blogs and 57% of adults online watch or download videos. The stats keep going on.

Marketers are utilizing these tools to the best of their abilities and attracting more consumers than ever before. OK, sure- you need to have good content based around your idea, product or service. But some elements, when put in place, can add tons to that content. What are some of the elements that make a social media piece a success?


1 Know Your Audience :

The first thing would be to know your audience and understand their specific online habits and interests as well as things like lifestyle, age, geography and profession. Discover how your audience communicates best and start a conversation. Maybe you are reaching out to the busy commuters that like to absorb information while in between the office and home. A podcast may be the easiest way to deliver your content or a blog.

* Do They Watch

Creating video is a perfect way to reach a wide audience and get people talking about your product. Does your product have a great visual appeal? Would it benefit for a video demonstration such as ‘how to use it’ or new and ‘improved features’, tutorials are a great way to build trust and relationships with an audience. If your content is created with your audience in mind then more than likely they will blog about it, discuss it and link back.

* Or Read

A blog created for an individual, company or product can create interest especially if it is rich with content. Video, images/photography and links to events all make the experience enjoyable and keep consumers or audiences coming back and ’sharing’ with friends. Social media should be about creating a sense of community and involvement.

2 Syndication :

RSS feeds are an important way to keep people informed and updated automatically with the latest products or services offered. Displaying a graphic on all social media pieces is critical to giving the viewer a chance to utilize this way to keep in touch. When your content is missing this element, it just might be loosing another consumer.

3 Less Page Views :

Less page views is an important thing to consider when creating a piece with lots of images. When companies break out an article into 25 different “slides”, for example Entertainment Weekly is famous for this, they make things into a slide show to increase page & ad views.

4 Healthy Design :

A clean design is also very effective. Imagine opening a drawer that has all your silverwar emixed up and a drawer where everything is in its right place. Yeah, big difference. A clean design can facilitate the viewer’s eye to flow around the content in a specific way and make the experience pleasant and controlled.

5 Image Resizing :

The ability for the viewer to enlarge an image or photograph is great if the content is geared around images. A simple option to click on an image or an icon such as a magnifying glass can keep the original content size down but still offer a more in depth look to specific things. Thumbnails are a great utilization of this, especially when they are able to be clicked and the full image is shown.

6 Get To The Point :

When your content is focused and to the point you aren’t wasting space or the audience’s time that it takes to view or read. Leave all the mumbo-jumbo sales and marketing speak out. Speak in a language your desired audience knows and they will respect you for it.


As you can see there are many ways to make your social media piece gain momentum and build on relationships with your audience. Some of these elements are obvious and simple to include while others take more creative thought and energy.

What do you think is the number one element for success in social media? How do you make that element work for you?

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Optimized Keyword Marketing

by Vishal Darji , ,

The Secret Behind Optimized Keyword Marketing

Why Do Most AdWords Advertisers Get Optimized Keyword Marketing Completely Wrong?

To answer this question, you first have to know what Optimized Keyword Marketing means:

“Optimized Keyword Marketing means that your ads will show up for all relevant keywords and ONLY the relevant keywords.”

The reason why so many Google AdWords Advertisers get Optimized Keyword Marketing wrong is very simple. Most AdWords users take shortcuts and most don’t know what they really have to do. For some reason, too many people think that making money online is easy and takes no work.

New AdWords users often think:

All I have to do is start buying targeted keywords on Google AdWords and see the cash rolling in.

Nothing could be further from the truth. Just buying targeted keywords does not have anything to do with an optimized keyword list.

Let me give you an actual example that we just encountered.

One of our clients is marketing a personal improvement product that is designed to help people get more out of life and live a better and more fullfilling life. One of the key lessons of the book is focused on helping people develop a positive mental attitude.

As a result, the client created an Ad Group and bought the keyword “positive attitude.” However, at this point this Ad Group is not yet keyword optimized. For effective optimized keyword marketing, you always have to go and find all of the negative keywords.

In this case, looking up the negative keywords on WordTracker quickly revealed that lots of people are searching for:

  • positive attitude dress
  • positive attitude clothing line
  • positive attitude brand
  • positive attitude dresses

We quickly refined our clients Online Marketing efforts Group by adding the negative keywords to give him an optimizing keyword list and sure enough the ROI on his marketing spend increased significantly right away.

We have lots of clients that have hundreds of Ad Groups and pruning each list to filter out the negative keywords does take time and most Google AdWors Advertisers don’t go through all the trouble.

We say that’s great because as long as others don’t do it we will have an advantage and see a higher CTR and a higher ROI due to our optimized keyword marketing efforts.

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